The Pollen Shop and Exterion Media have developed a partnership to improve the way local authorities connect with potential foster carers
Recently we have been looking at what motivates people who have some pre-existing skills and experience that may make them great foster carers but who currently don’t really understand what foster caring is all about.
These groups don’t engage with traditional fostering recruitment messaging because they are already switched off. They are however the kinds of potential foster carers who may be more likely to support children with more complex needs. Increasing the numbers of these kinds of foster carers will improve outcomes for many children who are difficult to place and help local authorities save money.
The research is at a very early stage but so far has been illuminating. It indicates that amongst people who have not considered fostering, but who have some pre-existing skills and experience, there is:
- high awareness that fostering can be emotionally challenging but low awareness that fostering can be intellectually challenging
- low awareness that children who require a foster placement have very different needs, and consequently foster parents with different skill sets.
- low awareness that children with very complex needs are often adolescents rather than younger children.
An innovative partnership
Exterion Media is the market leader in Outdoor Advertising on transport networks in all local markets throughout the UK. The Pollen Shop works across social care, health care and financial services improving the way organisations connect with people that mater most to them.
Together we are generating new insight into how our clients can better target key audiences. Over the next few months we will continue to capture data, as well as developing a set of messaging tools for local authorities who want to increase their pool of specialist foster carers.
To find out more about how we can help you reach out to more foster carers please contact:
Karen Landles, Behavioural Insight Director
Gwilym Morris, Founder